What do you want to know
- Twitter Blue is experiencing a price hike for new and existing subscribers.
- The monthly subscription rate has increased from $2.99 to $4.99.
- Early adopters will start paying the new monthly fee in October.
According to the company, Twitter Blue is seeing a price hike to continue developing new features and improving existing ones, marking the first time the subscription rate has been increased since its launch in June last year.
In an email sent to subscribers, Twitter said it has raised the price of the subscription service for new users starting July 27 or July 28, depending on their time zone (via Max Weinbach (opens in a new tab)). It now costs $4.99, a 67% increase from $2.99.
The new monthly rate is effective immediately for new members. Twitter, on the other hand, won’t charge the new fees to early adopters until October. This means that they will continue to pay the same monthly introductory fee until then. Twitter will notify them 30 days before the new pricing goes into effect for their account, but they can cancel their subscription at any time.
Beyond the United States, the price of Twitter Blue has also been increased in countries where it is already available, including Australia, Canada and New Zealand. Services help page (opens in a new tab) provides more information on the increase by country. The rate was raised to $6.99 AUD in Australia, $6.49 CAD in Canada and $6.99 NZD in New Zealand.
Twitter did not explain in its help page why it is raising the price. But in its email to Blue subscribers, the company says the price hike will be used to create new, high-request features, improve existing capabilities, and continue to support journalism. Since its launch, Twitter Blue has rolled out a few handy features, including the ability to undo a tweet to make quick edits and customize the navigation bar, among others.
However, some subscribers still struggle to understand the price hike, doubting that it’s even a worthwhile investment for a limited set of premium features.
With the higher price tag, Twitter should finally give us what we’ve been asking for: the ability to edit tweets. That might be enough to justify it.