For the first time in three years, musicians are performing at SXSW. As the Austin festival skyrocketed over the past decade, SXSW began to feel like it wasn’t made for the kinds of indie bands that had once won fans and gig deals. record through their performances.
But absence can make the heart grow fonder. While live music all but died out after March 2020, the musicians I spoke with were excited to be back on stage at SXSW. They didn’t feel particularly jaded by the size or scope of the festival, they were ready to play.