Hoping to merge live music and weed culture, Insomniac CEO Pasquale Rotella has announced a partnership with RNBW, a premium cannabis brand.
For the first time ever, cannabis enthusiasts will be able to purchase Insomniac Music Festival products and tickets all at once at select stores, according to a press release. The alliance marks a one-of-a-kind company that aims to establish an integrated service for herbalists and audiophiles.
The first organized ticket package to be offered is available now and represents one of the two phases of the partnership rollout. Until October 21, consumers purchasing online and in person at Cookies, Stiiizy, Harborside, Jardín, Thrive, Planet 13 and Sixty Four & Hope stores in California and Nevada will have access to the first package, which will be released for release. aligns with the long-awaited 25th anniversary of EDC Las Vegas.
Considering Rotella’s stellar reputation for experiential activations, it’s no surprise that Phase Two is a physical experience at Insomniac music festivals called RNBW World. The series aims to “provide a fully interactive journey into the world of premium cannabis” via interactive displays and photo opportunities as well as special music programming.
Festival-goers will also be able to pre-order cannabis products from on-site dispensaries, a development that could prove to be a harbinger as more states legalize consumption salons.
“The intersection of live music and cannabis cultivation is something I have been looking forward to and the time has finally come,” Rotella said in a celebratory Instagram post. “I can’t wait for us to take this immersive journey together.”
RNBW sells pre-rolls, edibles, vapes, and other premium products, but at the heart of the brand’s value proposition is its goal of normalizing cannabis use at live music events. .
“We are delighted to partner with RNBW and support the rapid transition of cannabis from underground to mainstream culture while adding a range of high quality products to our strong retail offering,” said Matt Hawkins , Chairman and Interim CEO of Harborside, one of California’s oldest and most respected cannabis retailers. “Nineteen US states and Washington DC have legalized cannabis for adult use and the public is advocating overwhelmingly for expanded access to cannabis for recreational purposes. Harborside is proud to place our participation at the intersection of live music and cannabis, two activities that have been practiced simultaneously for generations. . “
You can read more about RNBW here.