press release: Madison-based Americana jamband Gin Mill Hollow will play their 500th show this summer with a festival-style celebration at The Vines, a winery just outside of Sauk City. ‘Holla 22’ will take place on Saturday July 2 and will feature local rock ‘n’ soul powerhouse The People Brothers Band headlining the one-day event. Also on the bill are the Grateful Dead’s acoustic tribute to Sunshine Daydrink, the funky sounds of new local band Jazz Hams and a set from hosts Gin Mill Hollow. Doors open at 1 p.m. and music starts at 3 p.m.
Last summer, the band hosted a monthly concert series at The Vines in response to the continued uncertainty surrounding the pandemic. “We wanted to provide a regular opportunity for live music and community in a safe environment, and The Vines was the perfect place for that,” said Dan Plourde of Gin Mill Hollow. After hosting the first Holla In The Vines party in 2019, future plans were put on hold as the pandemic put an end to most concerts, but a spell of good weather in October 2020 allowed for a socially distanced performance by the Minnesota folk artist Charlie Parr, to whom Gin Mill Hollow again played “host”.
Almost eight years after its inception, a rigorous touring schedule averaging around 60 shows per year has brought Gin Mill Hollow to this important milestone. “We never envisioned this kind of longevity,” said Mark Norman, multi-instrumentalist, vocalist and connoisseur of all things technical for the band. “In the second or third year of gigs around Madison, we realized this project was gaining momentum, so we decided to keep pushing.” The quartet performs regularly at a number of wineries, breweries and nightclubs across the state and holds a residency on the third Thursday of each month at Madison’s Come Back In as well as the first Thursday of each month at the Full Mile Beer Co. and Kitchen. at Sun Prairie.
Gin Mill Hollow recently returned from their third tour of western Colorado where they played seven shows around the front range, six of which were new venues for the band. With a growing fanbase and new markets on the horizon, the band will be playing throughout the Midwest this summer and plan to head east for their next short tour in fall 2022 or spring 2023.
Tickets for Holla 22 go on sale May 17 and will be available on the Gin Mill Hollow website. For more information visit www.ginmillhollow.com/